Conceptual ads for a house cleaning service.

Ad for a bank-sponsored credit card that earns frequent-flyer miles.The more you use it, the faster you'll be enjoying the destination of your choice.

Newspaper, magazine and transstop ads for Wild West FrontierFest, a kind of Renaissance Festival (but with cowboys.)

Ads for a condominium complex in Prescott, WI. The message is aimed at cabin owners who could be relaxing on the waterfront minutes after work instead of sitting in traffic for hours on their way "up north."

Ad for a GPS-enabled dog collar, great for hunters whose animals get lost in the woods, but also aimed at suburbanites whose pets have a tendency to stray.